WHAT IS THE DEMAND SCALE, CONSUMER GROUPS, COMPETITIVE PATTERN, AND DEVELOPMENT POTENTIAL OF OUTDOOR FOLDING TABLES IN THE DOMESTIC AND FOREIGN MARKETS?
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Demand scale: As a portable outdoor furniture,Foldble Camping table are mainly used for camping, picnics, barbecues, and other activities. With the pursuit of outdoor leisure life and the improvement of consumption ability, the market demand for them is also growing. According to statistics, the market size of outdoor folding tables and chairs in China reached 350 million yuan in 2022, while the global market size exceeded 1 billion dollars.
Consumer groups: The consumer groups of outdoor folding tables are mainly young people and the middle class, who have high income levels and quality of life requirements, and like to explore nature and enjoy outdoor activities. Their demand for outdoor folding tables is not only functional, but also aesthetic and personalized.
Competition pattern: The competition pattern for outdoor folding tables is relatively scattered, without significant industry leaders or brand concentration. At present, there are mainly the following types of competitors in the market: First, international well-known brands, such as Decathlon, Noke, and Mugadi, have strong technical strength and brand influence, but their prices are relatively high; Second, domestic small and medium-sized brands or factory direct selling products, such as Blunt, Kmart, etc., have lower cost advantages and flexibility, but their quality and service levels vary; Third, some innovative or personalized products, such as deformable or multi-functional folding tables.
Development potential: As an emerging consumer product, outdoor folding tables still have great development space and opportunities in the future. On the one hand, with the development of social economy and changes in population structure, people's recognition of outdoor lifestyle and culture will further improve; On the other hand, with technological innovation and the upgrading of design concepts, outdoor folding table products will become more diverse, intelligent, and personalized.
