ANALYSIS OF THE CURRENT SITUATION AND PROSPECTS OF THE OUTDOOR PRODUCTS INDUSTRY MARKET
Leave a message
The types of outdoor sports equipment include clothing, shoes, backpacks, equipment, accessories, and equipment. The main functions of these products are to provide body protection, increase decoration, and assist in outdoor sports. In developed countries such as Europe and America, the outdoor sports equipment industry has numerous users and a huge market foundation. In the past 20 years, China's market has gradually become one of the major outdoor sports equipment markets in the world.
The industrial chain of the outdoor sports equipment industry can be divided into upstream, midstream, and downstream. The upstream link mainly involves the supply of raw materials, including the production of metals, cotton cloth, rubber silicone, and other auxiliary materials. The midstream segment includes the manufacturing process of outdoor clothing, outdoor equipment, outdoor machinery, and accessories. And downstream is the sales process, mainly including professional outdoor stores, shopping malls, and online sales. Professional outdoor stores can be divided into individual operation and chain operation, and chain operation can be further divided into two business models: direct chain and franchise chain. These sales channels push outdoor products to the market and meet people's demand for outdoor sports.
For post-90s tourists who love nature and pursue fashion trends, as well as the post-80s group who value experiential education for children, camping has gradually become their first choice. Compared with traditional tourism and shopping, its appeal is gradually increasing and it is expected to become a more widespread way of life.
According to a report released by Tmall, from April 20th to May 4th, the sales of Tmall's Tencent and outdoor camping vehicles increased by over 2100% and 1400% year-on-year. Meanwhile, the sales of outdoor coffee pots, outdoor tables and chairs, and barbecue trays on Tmall increased by over 460%, 400%, and 310% year-on-year, respectively.
According to the latest data from the Zhejiang Sports Industry Federation, it is expected that the consumption scale of the camping industry will reach 35.4 billion yuan in 2022. Among all camping consumers, approximately 25.8% choose to spend 3000 to 5000 yuan on camping equipment, 24.8% choose to spend 5000 to 10000 yuan on camping equipment, and nearly 22.8% choose to spend more than 10000 yuan on camping equipment.
In recent years, the global outdoor product market has developed rapidly, with a revenue scale of 1812.35 billion US dollars in 2022, an increase of 21.281 billion US dollars compared to 2020 and a year-on-year increase of 13.30%. In the future, this market is expected to continue to grow, and it is predicted that by 2025, the revenue scale of outdoor products will reach 236.34 billion US dollars.
In terms of the domestic market, the rapid development of China's economy and the increase in per capita disposable income have driven the rapid development of China's outdoor product market. Nowadays, China has become one of the major outdoor sports equipment markets worldwide. As of 2021, the revenue scale of outdoor products in China has reached 183.120 billion yuan, an increase of 13.793 billion yuan from last year and a year-on-year increase of 8.15%. In the future, this market is expected to continue to grow, and it is expected that by 2025, the revenue scale of outdoor products in China will reach 240.96 billion yuan.
The outdoor product market in our country is growing rapidly, and due to the relatively low initial threshold of the industry, there is currently a clear phenomenon of homogeneous competition. Domestic brands are building a unique brand culture through differentiated marketing strategies, with a focus on dense layouts in second - and third tier cities. With the continuous improvement of brand awareness and competitiveness, the outdoor product market in China is currently showing a pattern of mutual penetration and competition between international and domestic brands. The focus of competition has gradually shifted from initial production and price competition to channel competition, and has evolved into the current stage of brand competition. In the future, competition in this industry will place greater emphasis on the competition for comprehensive strength.
