The Rise Of Outdoor Culture And Camping Enthusiasm Among Urbanites

In recent years, more and more friends like to go outdoors and get close to nature.

Whether it is a picnic trend that has been blowing from the circle of friends, or the term "urban outdoor" that has appeared more and more frequently in the clothing industry, it reveals the desire of contemporary urban people for outdoor life.

The stream flowing on the pebbles, the bright starry sky hanging silently outside the tent, and the silhouettes of trees in the sunset. All of them show the charm of nature and its fatal attraction to people.

In Japan, the classic outdoor magazine "GO OUT" has held a series of GO OUT CAMP activities since 2008. The activities usually last for three days and two nights in the wild, attracting many outdoor enthusiasts to participate.

In addition to liking the unrestrained environment of the outdoors, I also like the promoters of camping culture, such as the starting point of the Japanese government: to let people learn to appreciate the local natural landscape.
As outdoor brands such as Snow Peak, and Wander, Columbia, Patagonia, and The North Face are gradually being sought after by consumers, and POPEYE has used the above items for modeling many times, domestic fashion media have gradually been influenced by this outdoor trend and brought outdoor culture to us.
For thousands of years, people have built stone walls to keep themselves away from the wild; today, people are beginning to walk out of the stone walls and get in touch with nature, which can be said to be an exploration and feeling of their own primitive wildness.

Humans took the initiative to start this behavior, which can be traced back to 1855. At that time, an American named Henry Hopkins Sibley designed a canvas bell tent based on the Native American conical tent. Although it was mainly used for military purposes, it provided a lot of inspiration for the design of outdoor tents in the future.
In 1900, Coleman was born, specializing in the production of camping products. In 1905, Coleman launched a new gas lamp product. Unlike the previous camping products that focused on portability but poor lighting, this gas lamp has better lighting effect, longer battery life, and pays more attention to the pleasant experience when camping.

In 1906, British camping enthusiast T.H. Holding launched the "Campers' Guide" based on his experience of camping in the Mississippi River, telling the benefits of camping: "It teaches humans a lot of ways to be self-reliant, increases people's physical activities, and thus often prolongs their lives, arouses people's interest in life and love of nature." Once the book came out, it aroused global interest in camping.

In order to help young people build a strong physique, the United States established the BSA (Boy Scouts of America) in 1910, and its activities included camping outdoors. BSA is the largest youth organization in the United States, which greatly promoted the promotion of camping culture.

After World War II, the defeated Japan continued to absorb American culture like a sponge, including camping culture.

One of the reasons why camping culture is highly praised by Japan is that Japan is located in an earthquake zone, and the government is committed to improving people's outdoor risk avoidance and survival capabilities.

Most primary and secondary school students in Japan will participate in "Forest School" and "Seaside School". Under the organization of the school, students build tents, make fires, and cook food in the wild. In order to exercise their survival ability in the wild.
In addition, Japan has also planned public camping sites to serve outdoor enthusiasts. There are more than 400 camping sites so far.
The government's support for camping has also created a group of true outdoor enthusiasts, and they use their own behavior to feed back the camping culture.